The back-to-school season is one of the busiest and most important periods for business. Pupils, college students, parents, and teachers seek the best offers and products for the upcoming school year. This is an excellent opportunity for businesses to connect with their audience and boost sales by implementing effective marketing strategies.
The key to a successful campaign lies in leveraging the right channels such as SMS, Viber, and Email. These channels can deliver targeted, instant, and personalized messages that capture attention and make it easier to interact with the audience.
In this article, we will explore how to effectively use SMS, Viber, and email to create successful back-to-school campaigns that capture audience attention and increase conversions.
SMS Marketing: Direct and targeted communication
SMS Marketing has a 98% average open rate, making it an effective channel for important updates and time-sensitive offers.
During the back-to-school season, SMS marketing is a great way to instantly reach your audience for promotional purposes, with messages typically within minutes of receipt.
Best practices for effective SMS Marketing campaigns
Keep it short & sweet: SMS messages are limited to 160 characters, so get straight to the point with clear, concise language and strong calls to action (CTAs).
Flash sales: Use the immediacy of SMS to promote discounts and limited-time offers. For example, a 24-hour sale can create a sense of urgency that encourages your recipients to take action quickly.
Segment your audience: Divide your contact list into segments based on customer needs and preferences. This allows you to send more relevant messages, such as school supply offers for parents or special discounts for students and teachers.
Tip: With Apifon, you can use pre-built segments based on customer activity and purchase history. This saves time on audience analysis and allows you to focus on delivering targeted messages that increase conversions and profits.
Viber Business Messaging: Build personalized digital experiences
Viber, one of the most popular messaging apps, enables hyper-personalized customer experiences with unique tools. Rich multimedia integration capabilities allow for the creation of immersive and interactive messages.
Best practices for effective Viber business campaigns
Best practices for effective Viber business campaigns
Interactive content: Take advantage of Viber's capabilities to send images, videos, and links. Create engaging content, such as a video showcasing your best-selling products or images with links to your website.
Targeted and personalized messages: SMS targeting is the key to success! Send messages tailored to customers' interests or purchase history to ensure that your communications meet their individual needs and desires. Address your subscribers by name and foster intimacy with your brand, as a friend would do.
Fun stickers and emojis: Viber includes a wide range of stickers and emojis, which can make your messages more attractive and friendly to the recipient.
Email Marketing: attractive and personalized content
Email marketing is one of the most popular—and effective—tools for promoting your products. For the back-to-school period, it is important to create impactful email marketing campaigns that not only grab attention but provide real value to your recipients.
Best practices for effective Email Marketing campaigns
Segmentation and personalization: Proper targeting is critical to the success of any campaign in any channel and Email could be no exception. Use the recipient's name and tailor messages to their preferences.
Pay attention to the title: The title of your email is the first thing the recipient will see. Create imaginative titles and try enriching them with a dose of humor to multiply the impact of your emails. If the communications mention discounts or special offers don't hesitate to add it to the headline giving the user an incentive to continue reading from the first moment.
Tip: Ready-to-use subject lines for your back-to-school campaigns
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Ready to go back to school? Enjoy up to 30% off across the entire e-shop!
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Start the new school year in style with - 20% off on sneakers
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Back to School with Surprises: Stock up on must-have back to school gadgets
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It’s back to school time, and we got you covered with the best deals - don’t miss out
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New school year, new discounts: Save up to 30% on our best-selling school supplies.
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Back to School Deals: Discounts you don’t want to miss
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Raise your hand if you’re ready for back to school offers
Provide useful content: Offer useful information, such as school supplies lists, tips for preparing for the school year, or guides to useful technologies in education.
Attractive design: Use vivid colors, eye-catching images, and clear calls to action to make your emails more engaging and effective.
Attention: Ensure emails are designed to adapt seamlessly to mobile devices.
When should I start back-to-school campaigns?
The right timing to start back-to-school campaigns is critical to their success. Here are some guidelines for finding3+-6* the perfect timing:
Start early: Send your campaigns several weeks before the start of the school year. This gives consumers enough time to plan their purchases and take advantage of your deals.
Gradually increase frequency: Start with small reminders and increase the frequency of messages as the school start date approaches. This way, you'll keep your audience engaged without overwhelming them with too much information.
Don't forget last-minute buyers: Don't forget to harness the power of last-minute deals for those who are late in shopping. A reminder message along with a last-minute offer can be the incentive they need to complete their purchases.
Get started today with Apifon and leverage the power of SMS, Viber, and Email marketing to create multichannel campaigns that will take off your business communication during the back-to-school period.
