Learn how first-party data can become essential for personalized and effective communication, transforming seasonal buyers into loyal, long-term customers for your business.
New data protection regulations are transforming the digital marketing landscape, compelling businesses to rethink how they interact with their customers.
A comprehensive guide that clarifies the most common industry terms you may encounter in your campaigns, ensuring you won’t feel out of place next time you come across business messaging jargon.
Have you ever wondered if you're sending too many messages to your customers? Finding the right frequency in your communications is crucial to keeping their interest alive without overwhelming them.
How effective can a campaign be if your messages never reach the right recipients? Building a reliable subscriber list is the key to the success of your marketing efforts.
Automated birthday emails are a valuable email marketing tool that, when used effectively, can deliver impressive results for your business communications.
Guiding your audience throughout their interaction with your business is key to delivering an exceptional consumer experience, leading to increased sales and customer satisfaction.
A personalized and targeted approach to customers is crucial for successful marketing, based on their unique characteristics, purchasing behaviors, and interests.
In this article, we will explore the unique features of mobile marketing and discuss best practices that will help you design successful mobile marketing campaigns.
Imagine having a direct line to your customers that cuts through all the noise, ensuring your messages are not only seen but also engaged with. That’s the power of SMS marketing!
Maintaining a well-organized contact list is crucial for any business aiming to stand out in marketing, outperform the competition, and maximize campaign effectiveness.
In the world of ecommerce, creating a unified shopping experience through multiple touchpoints is essential for any business that aims to stand out from the competition.
In this article, we'll outline effective email marketing tactics that help you retain customers and build strong, long-lasting relationships with your audience.
A robust email list is a vital element of a successful email marketing campaign. But how can your business gain more subscribers and expand its audience?
Businesses need a robust business messaging platform to effectively manage and enhance their marketing efforts, meeting complex and constantly growing needs.
In today's digital age, the surge in mobile phone usage has catapulted SMS marketing to the forefront, establishing it as an indispensable tool for businesses aiming to expand their customer base and profits.
Valentine's Day is just a breath away, and even if you’re not celebrating it in your private life, in the business world, without a doubt, it’s one of the most commercial events of the year!
The holiday season is the perfect time to connect with your customers. Utilize ready-made email templates to create impressive Christmas cards and gift guides for your business.
Christmas is just around the corner, making it the perfect opportunity to promote your business, connect with your customers, and grow your contact list!
Segmentation, or the power of sending the right message, at the right time, to the right person! Target your marketing campaigns to specific customer groups and upgrade your outcomes.
Google and Yahoo have announced new standards for bulk emailing aimed at enhancing email security. These upcoming changes represent a significant shift in how bulk email communication will be managed.
In this article, we will find out how your business can greatly benefit from SMS messaging to craft a compelling Black Friday campaign and build a comprehensive marketing strategy.
Black Friday ranks among the year's most anticipated shopping days. Millions of eager consumers await the chance to snag unbeatable deals on their favorite products. As a business owner or marketer, strategically planning for this event is your key to success.
The biggest shopping day of the year is quickly approaching. We are here to provide practical tips to help your business captivate public interest and stand out from the competition!
Valentine's Day is just around the corner, and that means it's time to get your campaigns ready and showcase your love and appreciation for your customers!
Take a look at 6 important SMS messaging stats that will certainly convince you to integrated the valuable SMS messaging channel into your marketing strategy for ever.
Data is enormously valuable for any business out there. It helps us build new tools, gain new insights and eventually leads to growth. Keep regulators happy and turn GDPR into an opportunity to win your customers’ trust.
Send the right message to the right people at the right time! It sounds perfect and it seems so easy! The really truth is that it's not always so easy, so here’s what you have to do.
Puzzled about which communication channel to use for your marketing? You don't know yet how to reach your target audience efficiently. Here are a few things that will help you decide on the best choice for you.
Is the over 20-year-old email still relevant today and is it worth it to invest the time and resources to integrate this channel into your marketing strategy? Find out why email it’s still a great channel to count for your marketing.
Viber for business can be a powerful solution for companies, mainly because their chat features are great tools for marketing. Check out 5 key Viber Instant Messaging features that will take your business to the next level.
Have you ever wondered how popular SMS messaging really is? We've consolidated 6 eye-opening SMS messaging statistics for you to see for yourself. Let's find out why SMS Messaging today is more relevant than ever.
In this article, we are going to show you how to build an effective subscribers list from scratch or grow your existing one, with 8 smart ways. Are you ready to learn all the tips and tricks?
Millions of businesses rely on messaging to communicate with mobile consumers. Business messaging is growing and takes a really important place next to marketing. Find out what advantage it can bring to your business.
