Preparing a successful Black Friday campaign can be challenging for e-commerce businesses. With so much noise and competition, it requires time, the right digital tools, and creative ideas to create compelling text messages and emails that captivate and convert subscribers during the year's biggest shopping event.
To maximize the effectiveness of your marketing efforts, use SMS, Viber, and email marketing to ensure your campaigns reach customers' screens and make your brand’s voice heard.
Discover everything you need to create a winning campaign in our comprehensive Black Friday preparation guide.
Personalized messages
Tailor your messages to each customer based on their purchase history, preferences, and characteristics such as gender, age, and location. Address them by name and suggest products or offers that match their previous interactions with your business.
Activate consumer emotions
Build anticipation for Black Friday deals with teaser ads and engaging content that reveals just enough to spark interest. Use phrases like “Limited availability” or “Exclusive one-day discounts” to create urgency. Promote your offers across multiple channels and keep the excitement high!
Engaging Content
Create captivating content that grabs attention! Use compelling images, spectacular videos, and eye-catching headlines to showcase your deals. This year, Apifon’s platform can help you design unique messages and emails, blending audiovisual content with text and call-to-action buttons for even higher conversions.
Compelling Call to Action (CTA)
Ensure your CTAs are clear, concise, and persuasive. Use action-driven verbs like “Buy now,” “Get yours today,” or “Hurry, offer ends soon.” Emphasize the limited duration of your offers by using timers and countdown widgets.
Black Friday Tag Lines
Catchy taglines are essential for grabbing attention during Black Friday. Here are some ideas for different types of promotions:
Flash Sales
"For 24 hours only: Black Friday Flash Sales!
"Hurry! Incredible deals for a limited time only!"
"Limited time, unlimited action! Black Friday Flash Sales are here!"
Gifts and Rewards
"Every purchase comes with a surprise: Rich Black Friday gifts!"
"Buy and win: Unique gifts with every purchase!"
"Celebrate with every order! Gifts and rewards included!"
Free Shipping
"Free Shipping on ALL orders!"
"Free Shipping: Enjoy discounts with no extra cost!"
"Shop with ease: Free Shipping on all Black Friday purchases!"
VIP Benefits
"Become a VIP and unlock special offers!"
"Exclusive VIP-only deals: Experience an unforgettable Black Friday!"
"VIPs enjoy Black Friday benefits all week long!"
Special Event and Discount Coupons
"Exclusive Black Friday Event: Discover unbeatable deals!"
"The event of the year is here! Discounts up to 50%!"
"Use the code and unlock special Black Friday sales!"
Early Bird Offers
"Black Friday came early! Be the first to grab the best deals!"
"Early Bird discounts – Subscribe today!"
"The wait is over! Offers start NOW!"
Ready-To-Go Templates – Ready-made Email templates for Black Friday
Explore ready-made email templates for various campaign types:
- Flash Sales – Lightning Discounts
- Gifts and Rewards with every purchase
- Free Shipping
- VIP – Exclusive loyalty benefits
- Coupons and Discount Codes
- Special Events
Free Black Friday images
A picture is worth a thousand words, and this is especially true for Black Friday campaigns. Choose the right images that will capture attention and leave a lasting impression. Opt for bright, bold images that evoke emotions and drive action.
Traditionally, Black Friday colors are red and black but feel free to experiment with other color combinations that align with your brand's color palette.
If you're short on time, check out our curated collection of free Black Friday stock photos, which includes everything you need to make your campaign visually striking.
Boost your business communication this Black Friday with Apifon!
