Design your Christmas communications to excite your customers and unlock holiday success for your business.
What makes Christmas campaigns so special?
Increased Demand
People tend to shop more during holidays than the rest of the year. Christmas is the season of gifts, and most consumers are prepared to dedicate time and money to secure the most special presents for their loved ones.
Limited Time
Christmas is celebrated only once a year. The limited duration of promotional activities during this period enhances the sense of urgency, maximizing the chances of consumers purchasing.
Christmas "Spirit"
This time of the year is filled with positivity. Capitalize on the joyful atmosphere and intense emotions in your Christmas marketing campaigns. Share love, gratitude, joy, and wishes. "Charge up" your brand with positive feelings and thoughts that will linger in the minds of consumers whenever they interact with you.
When to send Christmas emails
Always remember that success is the result of systematic work and effort, and email marketing is no exception to this rule. Success lies in the actions you take throughout the year.
Email marketing relies on the connection and interactive relationship you have cultivated with your subscribers. The stronger the relationship you build with them, the more successful your campaigns will be.
Christmas campaigns can be classified into three stages based on the timing of their delivery:
Before Christmas
In our times, Christmas shopping starts earlier than ever. Correspondingly, business promotional campaigns should follow this trend by making an early appearance in consumers' inboxes.
Research has shown that Christmas campaigns sent in November receive higher engagement and click-through rates compared to those sent in December.
With most businesses waiting until a few weeks before Christmas to start sending holiday emails, you have the opportunity to stand out early in a period with lower competition.
Early Christmas emails are an excellent chance to capture consumers' attention, keeping your brand at the top of their lists for Christmas purchases. Simultaneously, you prepare them for what to expect from your business during the holiday season.
At this stage, choose to share unique guides presenting your suggestions for the most special gifts that will bring joy to your subscribers' loved ones.
Christmas period
The most exciting season has arrived! Now is the time to let the magic of Christmas "invade" your emails by enriching them with greetings, impressive graphics, and positive messages.
Build on the data you have from your previous campaigns and send personalized suggestions by showing your subscribers products that interest them.
Combine personalized suggestions with exclusive offers or limited-time discounts to encourage your audience to make a purchase.
After Christmas
Christmas may be over, but your communication with your audience is not. Stay connected with your subscribers and set the pace for New Year's shopping!
This is the time to provide incentives to consumers who made purchases during your Christmas promotions. Recognize and reward their loyalty with exclusive offers, free shipping, and access to new releases to maximize the chances of repeat purchases
Why create Christmas cards and gift guides
Christmas cards
Most of us have probably prepared and sent a Christmas card to our loved ones to express our affection and share warm wishes. The same concept applies to the cards that businesses send to their customers in the form of an email.
These emails typically follow a simple structure, with most of the message featuring eye-catching graphics and images that highlight the festive spirit of the season, along with a brief text explaining the purpose of the message.
Christmas cards can be designed either to convey holiday wishes or to encourage subscribers to take a desired action.
Ideas for Christmas cards
- Sending wishes for Christmas and the New Year
- Offering free shipping for all December orders
- Exclusive offers/discount codes
- VIP customer rewards
Gift guides
Make holiday shopping easier for your subscribers by providing them with gift ideas. A well-designed gift guide can give your subscribers the nudge they need to make a purchase.
Create emails with attractive and easy-to-read gift guides that showcase your products and highlight your brand. Include images of each product and link them to your website.
An especially effective approach is to present gift suggestions categorized within the email body, with links directing readers to the corresponding sections on your website when they click on them.
If you plan to feature many products, consider creating a separate file (e.g., a PDF) or a dedicated page on your website where all your recommendations are gathered. This way, you can highlight just a few exclusive previews in the email body and offer the guide as a downloadable resource or use appropriate links to guide your audience to the specific section on your website.
Tip: Showcase product bundles and gift sets to increase the average order value of your holiday sales!
Ideas for stunning gift guides
- Gifts for Him/Her
- Gifts for Kids
- Gifts for Grandparents
- Gifts for Pet Lovers
- Gifts for Adventure Seekers
- DIY (Do It Yourself) Gifts
- Gifts for Tech Enthusiasts
- Christmas Deals and Offers
- Festive Gifts Under €10, €15, €20
Customize your gift guide to reflect the unique character and style of your business, creating a one-of-a-kind result that your customers will love!
Pro Tip: Design personalized gift guides for different customer segments based on their unique profiles and previous purchasing habits.
Ready-to-use email templates for your Christmas campaigns
Christmas email marketing is the perfect way to reach your audience directly and showcase the latest releases, top festive deals, and personalized gift recommendations. Carefully plan and craft engaging email marketing campaigns to boost holiday sales. Capture your audience's attention with well-designed email templates, and share exclusive offers, holiday greeting cards, and gift guides with your subscribers.
Need a little inspiration?
Find ready-made email templates for holiday cards and gift guides to spread joy among your subscribers and boost conversions for your business.
Don't waste time—start preparing your Christmas campaigns today!
