International Women's Day is celebrated every year on March 8 and presents a great opportunity for businesses to engage with their audience, honor women’s achievements.
Now is the perfect time for freshness and creativity! Customers, especially women, want to be impressed and feel special.
What is the Challenge for Businesses? How can businesses connect with their audience and offer experiences that captivate them?
Messaging campaigns—via SMS, Viber, or WhatsApp—can deliver powerful messages, provide value, and boost engagement with your audience.
In this article, we'll explore ideas for messaging campaigns dedicated to Women's Day, along with practical tips to maximize impact and engagement.
Create a Strong Message
The first step to a successful messaging campaign is choosing an engaging message that grabs recipients’ attention and encourages them to take action. For Women's Day, your message should be powerful, emotional, and, highlight a special offer. Use language that creates an emotional connection and emphasizes the importance of the day.
For example:
"We celebrate women! Enjoy 20% off to honor all the strong women out there! Claim your discount: [Link]"
or
"Support the women who inspire you! Learn how: [Link]"
Messaging Campaign Ideas
1. Share Authentic Stories
Celebrate women through a campaign that highlights their stories. Showcase inspiring stories of women—whether from your customer base or your team. Share these stories via SMS with a link to a dedicated landing page, or use rich media options in Viber and WhatsApp to include images and videos.
2. Offer Special Discounts
Create an exclusive offer for Women's Day, giving special benefits to women or encouraging purchases that support women's empowerment. Send a personalized message such as:
"We celebrate women with an exclusive offer! Get 15% off until midnight. Shop now: [Link]"
Tip: Limited-time offers create urgency and boost conversions.
3. Support a Social Cause
Demonstrate your brand’s social responsibility by supporting a charitable cause. Inform your audience via SMS or WhatsApp that a percentage of your sales on this day will go toward an organization that supports women.
For example:
"Today, 10% of your purchase supports women entrepreneurs. Join us in making a difference: [Link]"
This strengthens your brand’s image and encourages audience participation.
4. Run a Contest
Boost engagement by launching a contest via Viber or WhatsApp. Create a mini quiz about women's rights or ask your audience to vote for the most influential woman of the year. Reward participants with a special discount or a giveaway. Such contests encourage interaction and strengthen engagement with your brand.
5. Host an Online Event or Webinar
Organize a live event, such as an online discussion or webinar on women's empowerment. Promote it through messaging and include a simple link for easy registration.
"Join our special webinar: ‘Women Innovators’ today! Free participation: [Link]"
This can attract a targeted audience and help expand your contact list.
6. Promote Exclusive Products or Bundles
Launch a special product or bundle for Women's Day and promote it through messaging campaigns. Inform your audience with a personalized SMS or Viber message, highlighting the exclusivity of the offer.
For example:
"Exclusive Women's Day gift box available for a limited time! Don’t miss out – Shop now: [Link]"
7. Highlight the Women on Your Team
If your company has women in leadership roles dedicate a messaging campaign to showcasing them. Share inspiring quotes and insights from them via SMS, Viber, or WhatsApp, or create a special landing page to feature their stories.
By implementing these messaging campaigns, you can create meaningful connections with your audience, strengthen your brand image, and drive engagement while celebrating the spirit of Women's Day.
