Three new columns have been added to the campaigns grid before the campaign status column:
CTR (Click-through rate): Percentage of clicks relative to impressions which compares the number of times someone clicks on the content to the number of the generated impressions.
CPC (Cost Per Click): Cost per click for customer retention, measures campaign efficiency.
Clicks (Overall number of unique clicks): A key metric for assessing campaign popularity and performance.
Why CTR is important?
Click-through rate (CTR) is an essential metric for businesses as it helps them evaluate the success of their campaigns. It provides valuable insights into the effectiveness of marketing strategies in reaching the intended audience. CTR is a measure of the relevance of a campaign to its audience. By dividing the total number of clicks by the total number of impressions, businesses can calculate the click-through rates for their campaigns and analyze the performance of their advertising efforts.
A high CTR indicates that users find the campaign highly relevant, while a low CTR means that users find it less relevant. This could be due to targeting the wrong audience or ineffective marketing tactics. The main objective of a promotional campaign is to achieve a higher CTR, indicating better engagement and driving more qualified users to the website to perform the desired action.
Why CPC is crucial?
Cost per click (CPC), is a crucial metric for evaluating the performance of marketing campaigns. Monitoring CPC over multiple campaigns allows businesses to identify trends and optimize strategies.
This metric measures the cost incurred with each click on a campaign, providing valuable insights into the efficiency and effectiveness of the campaign. By calculating the total cost spent on a campaign and dividing it by the number of clicks generated, CPC enables businesses to gauge the cost of driving traffic to a specific website or landing page. It's important to note that CPC applies only to Viber and SMS campaigns.
How to Interpret the CPC Metric:
- A lower CPC indicates a more cost-effective campaign, where the cost per click is minimized, maximizing the value of the spent budget.
Why do you need a unique click rate?
Measuring unique clicks is an important metric to gauge the effectiveness of a marketing campaign. Unique clicks refer to the number of individual recipients who clicked on a specific link in a campaign. By measuring unique clicks, businesses can gain valuable insights into the engagement levels of their audience and the effectiveness of their campaign content. This information can be used to optimize the campaign and make data-driven decisions to improve future marketing efforts.
