Today, we’re making it even easier for businesses to get started and see success with Apifon.
We’ve released new and upgraded date-based automations helping businesses to maximize their efficiency and competitiveness in the modern market.
But what are date-based automations?
They are "smart" email automations that allow you to send scheduled emails on a specific date. The message may serve practical purposes such as reminding your customers of an appointment, a booking, a reservation, or an important event so they can live their lives more comfortably.
In addition to their practical character, date-based automated emails can be a great opportunity to boost your business’s marketing efforts. Send personalized messages highlighting important moments from your audience, showing that you truly care about them.
There are three types of date-based automation triggers:
- Recurring day. Surprise your contacts with personalized birthday greetings. Set reminders for regular events, subscription renewals, or important milestones, ensuring you never miss a beat.
- Specific Day. Craft tailored messages for an upcoming event, follow up on appointments, notify subscribers with limited-time offers, or mark significant moments in your audience's journey.
- List Added Date. Keep the engagement alive by following up with subscribers who've recently joined your list or send them anniversary offers as a token of appreciation.
Automated communications based on specific dates offer numerous benefits to businesses. Some of the key advantages include:
- Increased efficiency: Date-based automations streamline repetitive tasks, reducing the need for manual email scheduling, and saving time and effort. Thus, marketing teams focus on strategic activities. You can set up campaigns in advance and let the system handle the rest.
- Consistency: Automated email campaigns ensure that emails are sent consistently and reliably, reducing the risk of missing crucial dates or events
- Enhanced segmentation: You can segment your email lists based on various date-related criteria, allowing you to send targeted emails to specific groups of recipients.
- Cost efficiency: Automating email campaigns can lead to cost savings by reducing the need for manual labor and allowing businesses to do more with fewer resources.
These date-based automations also provide several benefits, including reducing human error, improving customer experiences through tailored communications, and simplifying data analysis and reporting.
