In a world overwhelmed by information, it’s the simple and direct messages that stand out. SMS and Viber messages remain two of the most effective mobile marketing tools—precisely because they reach the customer where they are: on their mobile device.
Whether you want to inform, sell, remind, or thank, the proper use of these channels can strengthen your relationship with your audience and improve the performance of your campaigns.
In this article, we’ll explore how to create SMS and Viber messages that drive results, along with message examples for different business goals and industries.
Advantages of SMS & Viber Messaging
- Very high open rates (over 90% for SMS).
- Ideal for personalized communication.
- Delivered instantly—within seconds.
- SMS does not require an internet connection, while Viber supports rich content (images, CTA buttons, etc.).
When to Choose Viber
On the other hand, Viber messages are perfect when you want to provide a richer, more interactive experience. With the ability to include images, videos, links, and Call-to-Action (CTA) buttons, Viber messages increase user engagement by offering more content that can help drive purchase decisions or other actions.
Viber is ideal for showcasing new products, running campaigns that require more explanation, or for personalized messages that invite interaction, such as satisfaction surveys or customer feedback.
Message Ideas & Templates by Goal or Industry
Retail
SMS – Offer:
Maria, 20% off on all shoes until Sunday! Visit us or shop online: [link]
Viber – New Collection:
The new Sneakers collection is here! Discover it now in-store or online. [View Collection]
E-commerce
SMS – Abandoned Cart:
Nikos, you left something in your cart! Complete your order before it’s gone: [link]
Viber – Shipping Update:
Your order #98765 has shipped and will arrive in 1–2 days! Track it here: [Track Order]
Health & Beauty
SMS – Appointment Reminder:
Reminder: Your appointment at WellMed is on 10/05 at 17:00. If you can't attend, call 2101234567.
Viber – Package Promotion:
Treat yourself to a refresh! Facial + massage package -30% until 15/05. [Book Now]
Travel & Hospitality
SMS – Last-Minute Offer:
3-day getaway in Nafplio with 25% off for bookings until Friday! [link]
Viber – Guest Welcome:
Eirini, welcome to Blue Bay Resort! Your check-in is ready. Directions: [View Here]
Finance
SMS – Transaction Alert:
Bank: €25 transaction at Public. Balance: €456.78.
Viber – Account Update:
Your salary has been deposited. View details in our app.
Education
SMS – Reminder:
Reminder: The “Digital Marketing for Small Businesses” seminar starts at 18:00 via Zoom. Join here: [zoom link]
Viber – Webinar Promotion:
New FREE Webinar: “AI & Entrepreneurship” – Wednesday at 20:00. Reserve your spot: [Register Now]
Best Practices for Effective Messaging
Personalize Your Message
Personalization is key to creating a strong bond with your customers and making them feel understood. Using their name or referring to past behavior (like a previous purchase or interaction) makes the message more human and direct.
For example, instead of a generic message, say:
“Maria, have you seen our new collection?” or
“Yiannis, you left something in your cart.”
This makes the customer feel like your business cares and offers something directly relevant.
Be Brief and Clear
Your recipient’s time is valuable, and the character count for SMS or Viber is limited. So, be concise and to the point.
Make sure your message is immediately understandable without requiring further thought or research.
Include a Clear Purpose (Call-to-Action)
Always clearly state what you want the recipient to do after reading your message.
Whether it's making a purchase, booking an appointment, or visiting your website, use clear CTAs like:
“Shop now,” “View here,” or “Reserve your spot.”
A clear CTA increases the likelihood of positive engagement.
Create a Sense of Urgency
Urgency can significantly boost conversions. People respond faster when they feel they're missing out.
Use phrases like “Today only,” “Limited offer,” “Until midnight,” or “First 100 customers.”
Always Have Consent
Complying with GDPR is critical for maintaining customer trust and protecting your business legally.
Make sure you have user consent before sending any messages, whether via SMS or Viber.
Effective communication doesn’t have to be complicated. It requires simplicity, a clear goal, and a human touch.
Used correctly, SMS and Viber messaging can strengthen customer relationships, drive conversions, and—most importantly—deliver results.
Ready to send your next message?
