Imagine having a tool that can grab your customers’ attention right when using their phones. That tool is Viber, and Black Friday is the perfect time to make the most of it.
Why choose Viber? Because it's fast, direct, and personal.
In a world where many emails go unread and social media ads often get overlooked, Viber enables you to send messages that users will see.
Are you ready to make a difference?
This guide will help you harness the full potential of Viber to enhance your Black Friday marketing efforts and achieve your business goals.
Why Choose Viber?
With Viber's diverse features and capabilities, businesses can effectively reach and engage their target audience, drive sales, and enhance customer satisfaction. Here's a more detailed look at its advantages:
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Popular Channel: With over 1 billion users worldwide, Viber offers a vast and active network of potential customers, enabling businesses to reach a large, diverse audience quickly and easily.
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Dynamic Content: What makes Viber stand out is its rich media content, such as images, videos, CTA buttons, GIFs, interactive polls, well-designed texts, and even voice messages, which enhances the buyer’s experience and increases engagement.
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High Interaction Rates: On average, users spend around 35 minutes daily on Viber, opening the app 35 times. Every hour, over 70 million interactions happen on the platform!
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Cost-Effective: With Viber Business, you pay only for delivered messages, making it an economical choice for large promotional events like Black Friday.
How to design a successful Viber campaign for Black Friday
The success of a Black Friday campaign depends on the actions you plan. Here’s how to organize your campaign for the best results:
Define your goals
Begin by clearly defining the purpose of your campaign. Consider whether you want to:
- Increase traffic to your website and online store
- Boost sales
- Grow your contact list
- Promote special offers for your physical store
Your objective will guide the content, structure, and timing of your messages.
Target the right audience
Proper targeting is essential for any successful campaign. Segment your audience so they receive personalized messages and offers that interest them most.
For example:
- New Users: Offer a discount coupon for their first purchase.
- Loyal Customers: Send them offers for exclusive early access to your sales.
- Inactive Customers: Re-engage them with a unique offer.
Personalized messages increase engagement and campaign effectiveness.
Create a campaign schedule
Timing is crucial during the Black Friday season. Plan when to send messages for the highest response:
- Before Black Friday: Send teaser messages with a “sneak peek” of your offers.
- Countdown: Build anticipation with a countdown to the start of sales.
- On Black Friday: Send updates throughout the day, showcasing the latest offers.
- After Black Friday: Keep the connection going with post-sale special offers.
Use eye-catching images
Black Friday is all about deals, and images are the best way to highlight them:
- High-Quality Images: Use photos that showcase your products, pay attention to lighting, and avoid over-editing.
- Brand Consistency: Ensure your images align with your overall brand aesthetics.
- Mobile-Friendly: Most users access Viber on mobile, so make sure your images fit well on all screens.
Utilize interactive elements
Viber offers many interactive features you can integrate into your messages:
- Call to Action (CTA): Add buttons like “Shop Now” or “Claim Offer” that link directly to your online store.
- Stickers and Emojis: Use Viber stickers and emojis for a more personal, playful touch.
Craft your texts
Κeep your text short, clear, and action-oriented.
- Focus on the Offer: Start with your offer—e.g., “50% off everything!” or “ALL items 1+1.”
- Create Urgency: Use phrases like “Limited-time offer” or “Only for 24 hours.”
Add a personal touch
Personalizing your Viber messages can significantly increase engagement, with 60% of customers saying they’re more likely to make repeat purchases if they enjoy personalized experiences.
- Use Customer Names: Start your messages with a friendly greeting that includes the customer’s name—e.g., “Hi, Nick! Check out our latest deals!”
- Consider Their Preferences: Recommend products based on their purchase history to improve response rates.
- Location-Based Offers: If you have a physical store, promote special offers to customers nearby.
Measure performance
Once your campaign launches, it’s important to track key metrics to evaluate its effectiveness.
- Delivery Rate: Confirm your messages are successfully delivered.
- Open Rate: Check how many users open your messages. This helps assess the effectiveness of your titles.
- Click-Through Rate (CTR): Track how many users click your links (CTAs) to visit your e-shop.
- Conversion Rate: The ultimate success metric—how many recipients made a purchase or took another desired action.
Test and optimize your campaigns
Experiment with different message versions to see what works best:
- Timing: Try sending messages at different times to see when your customers are most active.
Tip: Discover the best days and times for sending your campaigns.
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Images and Texts: Test various images and texts to find out which resonates most with your audience.
After Black Friday: Maintain the Connection with Your Audience
Black Friday may come and go, but keeping a strong relationship with your customers is essential throughout the year. Use Viber to stay engaged with:
- Reward Messages: Send a thank-you Viber message to those who made a Black Friday purchase and offer an incentive for a future purchase.
- Cyber Monday and Upcoming Deals: If you have Cyber Monday offers or Christmas deals coming up, communicate these to customers to maintain momentum.
