If you feel unprepared for this busy shopping period, take a deep breath; we’re here to help!
In this article, we've outlined the essential tasks you can complete in the coming weeks to ensure your brand's success. From preparing your campaigns to targeting communications and providing instant support, this is your opportunity to make your campaign stand out and attract customers with your offers!
Why Black Friday campaigns are important
Black Friday is more than just a shopping event; it's an opportunity to reach new customers and strengthen relationships with your existing customer base. With so many offers and discounts available simultaneously from different businesses, speed, and effective communication are key to capturing your audience's attention. The last few days before Black Friday can define your success, so last-minute strategy and actions can make a difference!
Here’s how to ensure your final Black Friday actions are targeted and effective:
1. Send your Black Friday offers via SMS and Viber
First, make sure you have clear and appealing offers for your customers. Your campaign's success depends on how easily customers understand the discounts and benefits you’re offering.
Discounts and Limited Offers: Inform your customers with short and clear Viber or SMS messages that highlight the discount and the limited availability of your offers.
Example: "Black Friday TODAY ONLY: 50% off everything! Hurry: [link]."
“Play with Time”: Using time limits is key to capturing customer interest.
Phrases like "Only for today" or "Last hours" will boost urgency and encourage purchases.
2. Create timely reminders that capture shoppers' interest.
As Black Friday approaches, remind customers of your offers with attention-grabbing messages. SMS is the best way to reach them when timing is crucial.
A simple message the night before Black Friday and one on the day itself is usually enough to capture attention.
3. Focus on targeted communications
With Black Friday just weeks away, your goal is to engage your customers on a more personal level, avoiding mass messages that won’t yield the desired results.
Use Customer Data to send targeted messages to specific audience segments.
Personalized Offers and Incentives: Send reminders to customers who left items in their carts or personalized suggestions based on their shopping history and preferences. Accompany these messages with special offers or discount codes to encourage them to complete their purchase.
Re-engage Inactive Customers: Send SMS or Viber messages to customers who haven’t shopped recently, offering exclusive discounts to reactivate them. For example, “Hello George, we’ve missed you! Enjoy an exclusive 20% discount on your next purchase just for you: [link].”
4. Add a customer support touchpoint for shoppers
During Black Friday, customers may have more questions about orders, discounts, or products. Use SMS and Viber for instant customer support.
Support via Viber: Handle simple requests and FAQs (via Viber to reduce the load on your customer service phone lines). You can offer useful information such as delivery times or return policies.
Order and Shipping Notifications: Send SMS updates to keep customers informed of their order status. This not only improves their experience but also reduces customer inquiries.
5. Communicate at the right timing
Good timing can make a big difference in a successful Black Friday campaign.
Morning or Late Afternoon: The early hours of Black Friday are the ideal time to send your first message, as customers are ready to shop. Send another message at the end of the day, encouraging them to take advantage of the offers before they expire.
Avoid Excessive Frequency: Be careful not to send too many messages, as this could annoy your customers. Two to three messages on Black Friday are usually enough.
Tip: Discover the best days and times for sending your campaign.
6. Keep the interest going for Cyber Monday
Don’t forget the next big shopping event after Black Friday: Cyber Monday. Use the momentum of Black Friday to extend the shopping interest and keep it high.
Follow-Up Communications: Send messages to customers who bought during Black Friday to inform them about Cyber Monday deals, maintaining shopping interest. For example, “Cyber Monday deals just started! Enjoy incredible low prices on favorite products: [link].”
