Building a strong customer base is crucial for the long-term success of any business. Loyal customers not only provide consistent revenue, but they also become strong advocates for your brand, helping to attract new customers through word-of-mouth marketing.
The following statistics are indicative of the importance of customer loyalty for a business:
- 88% of consumers say it takes three or more purchases to build brand loyalty.
- Repeat customers spend 67% more (on average) than new customers.
- That's why the chances of selling to an existing customer are 60%-70%, while the chances of selling to a new customer are 5%-20%.
Based on the above data, it is easy to understand how important it is to invest in enhancing customer loyalty.
But why choose email marketing for this purpose?
Why email marketing is ideal for enhancing customer retention and loyalty
Today, there are numerous strategies and channels that businesses can utilize to retain their customers. However, email marketing remains one of the most effective tools in a marketer's arsenal.
Less "intrusive" channel
One of the key differences of email marketing compared to other forms of marketing, such as SMS or Viber, is the flexibility in reading time it provides. In other words, recipients can read your message at their convenience.
A prime example is a promotional email showcasing a new product. The recipient may not be able to read the email immediately due to a heavy workload. However, when they return home and decide to take the time to review the offer, they will likely be in a better mood to be informed and respond to the call to action in the email.
This advantage ensures that your email will be taken seriously and have a better chance of leading to the desired action.
Easy content sharing
Through email marketing it is easy for people to promote and share the content of your messages, building your word-of-mouth reputation, and attracting new customers to know and interact with your business.
For example, picture a skincare company sending out a well-designed email containing information about a new line of cosmetics. The email features appealing images and videos, and also includes a special offer: "Share this email with three friends and receive a 20% discount coupon."
This incentive motivates recipients to share the email with their friends and family. People who receive emails from a friend are more likely to open and read them due to the trust they have in their friend. Furthermore, some may forward the email to others, creating a chain reaction that expands the reach of the campaign. In this way, the initial investment in email marketing can bring multiple benefits, as the content is disseminated through the recipients themselves to a wider audience.
Email marketing tactics to boost customer loyalty
Start with a warm welcome
A well-designed and attractive welcome email can lay the groundwork for building a great customer relationship. This is the perfect time to showcase your products or services, provide value, and capture your new member's attention. For example, a message like, "Welcome to our digital community! Enjoy a 10% discount on your first order with code WELCOME10. Discover our bestsellers and start shopping!" not only welcomes new subscribers but also encourages their first purchase.
Personalized product recommendations
Product recommendations based on customer purchase history or activity in your e-shop can increase sales and improve customer satisfaction.
A message like, "After loving our eco-friendly skincare line, we think you'll love our new line of organic ingredients!" shows that you understand the customer's preferences and can offer relevant recommendations.
Encourage repeat purchases
Creating special offers and rewards related to your customers' habits is a smart tactic to incentivize repeat purchases. For example, if a group of customers tends to shop on mobile, you can apply a special offer that applies exclusively to mobile purchases. This way, you create an extra incentive for the customer, strengthening their relationship with your business.
Reward frequent buyers
Rewarding every purchase is a great way to encourage your customers to consistently choose your business. For example, consider providing a discount code with each purchase that can be redeemed within 30 days.
Best practices for boosting customer loyalty via email
Personalize your messages: Personalization can go a long way in creating a more direct and personal relationship with your customers. Address customers by name, and send offers and suggestions based on their previous purchases or browsing history to show that you understand their needs and preferences.
Use interactive content: Interactive content, such as polls, quizzes, and games, is becoming increasingly popular as businesses try to engage their audience in new ways. Interactive content can help create more engaging and entertaining experiences that keep customers engaged.
Maintain Consistency: By sending emails regularly, you can create a "habit" that your customers can rely on, which helps build trust and loyalty over time. This can include weekly newsletters, monthly offers, or seasonal updates.
By implementing these strategies, businesses can boost customer loyalty, improve customer satisfaction, and ensure long-term success.
Get started today with Apifon and create unique email marketing campaigns that will keep your audience engaged and become the foundation for building strong, long-term relationships with your business.
