Artificial Intelligence isn’t the future—it’s the present. It’s already here, influencing how we live, work, and communicate. From apps that recommend music and movies we’ll love to tools that automate repetitive office tasks, AI operates quietly in the background, offering solutions that save us time and effort.
Businesses leveraging AI have a significant advantage: saving time, streamlining processes, and focusing on what truly matters—creating better customer experiences, developing new ideas, and strengthening relationships with their audience.
In this article, we’ll share practical tips on effectively using AI to create SMS, Viber, and email messages that make communication easier than ever.
Why should I use AI in marketing campaigns?
To stand out in the world of business messaging, you need precision, creativity, and speed. AI simplifies and enhances everyday processes, offering ideas and solutions tailored to your audience's needs.
The key benefits include:
Speed
AI helps you create messages and ideas in no time. Simply give a basic command, such as “Create an SMS for Black Friday focusing on electronic deals,” and within seconds, you’ll have ready-to-use suggestions. This speed is ideal for time-sensitive offers.
Personalization
To make your messages more personal, use data such as purchase history or customer preferences. With AI, you can provide details like, “This customer recently purchased a smartphone,” and get suggestions for tailored messages. For example: “Discover accessories for your new smartphone with a 20% discount!” This ensures customers receive recommendations that genuinely interest them.
Consistency
AI helps maintain a consistent tone and style across all communication channels. Simply describe your brand’s voice and style, such as “Write in a friendly tone, using everyday language with a professional approach,” and ask AI to apply this style to SMS, email, or social media posts. This ensures your brand identity remains cohesive and recognizable.
Effectiveness
AI can analyze data from past campaigns and help improve your messages’ performance. For instance, provide information like, “Our last campaign had a low open rate,” and ask for suggestions for better subject lines or more engaging content tailored to your industry.
What are Prompts?
Prompts are instructions provided to AI tools like ChatGPT to generate content or offer solutions for specific needs. In simple terms, they serve as a means of communication with the AI, enabling it to understand your requests and deliver the desired results. Whether you are drafting a message or brainstorming campaign ideas, the quality and clarity of your instructions significantly influence the quality of the output.
AI Prompt Examples for Business Messaging
1. Welcome new customers
The first message you send to new customers is your chance to make a great impression and showcase your business’s friendliness.
- “Create a welcome SMS highlighting our core services and offering a special gift with the first purchase.”
- “Write a Viber message to welcome new customers and encourage them to explore our online store.”
- “Draft a welcome email thanking the customer for signing up and providing a discount code for their first purchase.”
2. Promotional campaigns
For sales campaigns, you need messages that grab attention and prompt action.
- “Create an SMS announcing a storewide sale, valid for 24 hours only.”
- “Suggest ideas for Viber messages promoting our new products and highlighting their benefits.”
- “Write an email with the subject line ‘Magical Discounts’ announcing a limited-time Christmas offer.”
3. Customer retention and loyalty
Retaining and strengthening relationships with customers is key to long-term success.
- “Draft a Viber message for customers who haven’t purchased in three months, offering them a special discount to return.”
- “Design an SMS thanking a customer for their purchase and encouraging them to join the loyalty program for more benefits.”
- “Propose wording for an email to loyal customers offering an exclusive discount or free shipping on their next purchase.”
4. Announcements and invitations
When inviting your audience to an event, AI can help you create effective and engaging messages.
- “Create a Viber message announcing a webinar and encouraging registration.”
- “Propose an SMS inviting customers to participate in a contest with exciting prizes.”
5. Customer Feedback and Reviews
Customer feedback is invaluable for improving your products or services. AI can help you request reviews in a pleasant and friendly manner, encouraging customers to share their experiences.
- “Draft an SMS requesting a review after a purchase, offering incentives for participation.”
- “Write an email asking for customer feedback on a recent experience with the business and offering a 10% discount on their next purchase as a reward.”
- “Create a Viber message encouraging customers to leave a review for a recently purchased product.”
Best Practices for Effective AI Usage
Set clear goals
Think about what you want to achieve—whether it’s boosting sales, enhancing customer loyalty, or promoting a new product. By defining the purpose of each message, you can provide precise instructions to AI, ensuring targeted and satisfactory results.
Provide details
The more specific and detailed your instructions, the better the results. Instead of simply saying, “Create a message for a sale,” specify details like the product or service, target audience, desired tone (e.g., friendly, professional), and key message. Clearer instructions help AI generate content that precisely meets your needs.
Evaluate and optimize
Using AI doesn’t mean you’ll find the perfect idea on the first try. Testing and evaluation are essential for continuous improvement. Create multiple versions of a message and test them with small audience groups to determine which performs best.
Maintain a 'human' brand
While AI can create content quickly and effectively, it’s important not to lose the human touch in your communication. Don’t let AI replace your brand’s authenticity. Customers notice when communication feels “cold” or “automated.” Use AI to enhance your creativity, but always add the human element, character, and tone of your brand to maintain authenticity and connection with your audience.
AI prompts are a valuable tool for inspiring and creating business messages that stand out.
