Today, mobile marketing has become an indispensable tool for businesses. With the increasing use of mobile devices, businesses need to adjust their marketing strategies to effectively reach and engage with their customers.
At a glance:
- What is Mobile Marketing?
- Types Mobile Marketing
- SMS Marketing
- Viber Business Messaging
- How to Get Started with Mobile Marketing
- How to choose the right Mobile Marketing platform
- Best Practices for Mobile Marketing Campaigns via SMS and Viber
What is Mobile Marketing?
Mobile marketing is a form of direct marketing and includes all communication actions aimed at mobile users. Its purpose is to directly approach and interact with users on their mobile devices.
Mobile marketing includes:
- SMS marketing
- Viber Business Messaging
- Other messaging apps
- push notifications
- social media and mobile-optimized websites
Although mobile marketing is a broad category of marketing with a plethora of applications, in this article we will focus on two basic forms: SMS marketing and Viber business messaging.
Types of Mobile Marketing: SMS Marketing and Viber Business Messaging
SMS Marketing
SMS marketing is one of the most direct and effective ways to communicate with your customers.
Some key features and advantages include:
- High ROI: SMS boasts a high open rate of 98%, making it a highly efficient communication channel. Leverage these high engagement rates to reach customers more effectively and drive conversions.
- Personalized communication: Use information like your subscribers' names, locations, and preferences to create personalized messages that capture their interest.
- Ideal for time-sensitive updates: One of the main advantages of SMS is its high readability, they get read within 3 minutes of delivery. Use SMS to inform customers about order statuses, store hours, and other important updates.
Viber Business Messaging
Viber Business Messaging offers a direct and dynamic approach to customer communication. With Viber, businesses can send messages with rich content, such as images, videos, and links.
Some advantages include:
- Dynamic content: Viber stands out because of its diverse range of content, including images, videos, GIFs, interactive polls, well-designed texts, and audio messages. You can enhance your messages with audio-visual effects to expand their reach and improve your conversion rates.
- Direct interaction: Viber's two-way communication allows businesses to respond immediately to customer questions and issues. Engage with customers in real-time, providing instant support and answers.
- Popular channel: With over 1 billion users worldwide, Viber offers a vast network of potential customers, enabling businesses to reach a large and diverse audience quickly and easily.
How to get started with mobile marketing
Today, most consumers use their mobile devices to search for products, make purchases, and interact with their favorite brands
Setting goals
The first and perhaps most crucial step in developing a mobile marketing strategy is setting clear, measurable goals. These goals may include:
- Increase Sales: Use mobile marketing to promote new or best-selling products and encourage direct purchases.
- Increase Brand Awareness: Enhance your business's visibility by reaching a wide audience through multichannel campaigns that combine various communication channels.
- Improve Customer Engagement: Utilize mobile experiences to create more direct and personalized communication with your customers.
- Customer Data Collection: Leverage mobile marketing tools to gather valuable insights into your customers' preferences and behavior.
Mobile friendly website
A mobile-optimized website is crucial to the success or otherwise of any mobile marketing strategy. Some key points to consider include:
- Responsive Design: Ensure your website automatically adapts to different screen sizes, including smartphones and tablets.
- Quick Load Times: You have only a few seconds to capture a visitor's interest. A slow website can lead to users abandoning your site. Use speed optimization tools to ensure fast loading times.
- Easy Navigation: Your website design should be simple and functional, allowing users to find what they're looking for quickly and easily.
Monitoring and evaluation
Tracking and analyzing the results of your mobile marketing strategy is critical to its success. Measure your campaign’s performance and make necessary adjustments for future actions.
Two key performance indicators (KPIs) to track include:
- Clicks: The total number of unique clicks, which serves as an indicator of campaign popularity and performance.
- CTR (Click-Through Rate): The number of times users click on the content and links in your messages.
Tip: Mobile marketing is a constantly evolving field. Stay updated with the latest trends and technologies, and continually refine your practices to remain competitive.
How to choose the right mobile marketing platform
The right mobile marketing platform should provide a range of functions and capabilities to help you communicate easily and effectively with your audience, achieving measurable results.
Mobile Marketing Best Practices for SMS and Viber Campaigns
Provide an incentive to act: Offer discounts, exclusive content, or special offers to encourage users to take the desired action.
For example, you can send an SMS with the message: "Exclusive offer just for you! Use code 'VIP20' for 20% off your next purchase."
Don't skip CTAs (Call to Action): Every message should have a clear CTA, whether it's a link, a phone number, or a prompt to reply. Ensure the CTA is easy to follow.
For example, "Just for today! Visit our physical store and get free samples! Learn more: bit.lt543”
Keep it short & simple: SMS and Viber messages have limited space. Keep your messages concise and focused on the main point and CTA. Use catchy, short sentences to engage the recipient and avoid unnecessary information.
For example, " Hello Niki! The latest arrivals of our summer collection are here! Check out the new jewelry: bit.lt543.”
Maintain uniformity: Ensure your messages have a consistent aesthetic and tone. Follow unified branding, from color schemes to communication style and message frequency. This consistency helps customers instantly recognize your brand and fosters familiarity.
Send targeted messages (CTAs): Use customer data to send personalized and targeted messages. Tailor messages based on your customers' preferences and purchase history, increasing the likelihood of conversions.
For example, "Hey, Maria! We know you love sneakers. Get early access to our latest collection, just for you! Enjoy 15% off: bit.lu49w.”
With the right approach and continuous improvement, mobile marketing can become one of your most powerful tools for business communication.
Get started today with Apifon and take advantage of the unlimited possibilities of mobile marketing to maximize the success of your business.
