If you think the opportunities end once the biggest sale day is over, think again. Businesses that know how to leverage the energy of Black Friday have the potential to maintain consumer interest and continue seeing increased sales over the coming months.
Are you ready to discover how to use this transitional period to boost sales and build long-lasting customer relationships?
Let’s get started!
Maintaining customer communication and utilizing Black Friday as a launchpad for your holiday campaigns is key.
In this article, we will examine how a business can leverage the increased traffic from Black Friday to initiate its holiday season communications leading up to Christmas.
Enhance engagement with SMS and Viber messages
Black Friday creates a unique opportunity for businesses to connect with consumers, fostering trust with your customers. SMS and Viber are effective tools that enable direct and personal communication with your audience.
Stay in touch after Black Friday
Send thank-you messages immediately after Black Friday purchases, with a promise of upcoming holiday offers. A simple thank-you message after a purchase is an effective way to show appreciation for your customers. It helps keep your brand top-of-mind and builds anticipation for future communications.
For example, you could send an SMS: “Thank you for your purchase! Get ready—our holiday offers are coming soon!”
Drive attention with flash sales
Customer actions can be influenced by a sense of urgency during Black Friday, which can extend through the entire holiday season by promoting exclusivity and the fear of missing out. Utilize SMS to send flash sales that are available for a limited time or exclusively for a select group of customers. These compelling, time-sensitive offers are delivered directly to customers’ phones, making them hard to overlook.
Target specific customer segments based on their Black Friday purchases and send them personalized SMS offers that align with their shopping interests.
Personalize your messages
Personalization is not a luxury—it’s essential in today’s competitive market. Black Friday provides valuable data on customer buying habits that can be used to send targeted, personalized messages 365 days a year.
After Black Friday, use the data you’ve collected to customize your holiday campaigns.
Create personalized holiday offers
Use your e-commerce data to learn more about customer shopping behavior and preferences, then send tailored product recommendations.
For example, for customers who purchased tech products during Black Friday, create a targeted campaign via SMS or Viber with offers for complementary accessories or cases for the holiday season.
Build anticipation before the holidays
As the holidays approach, creating anticipation is key. Black Friday marks the start of the shopping season, and maintaining interest with countdown messages helps keep customers engaged.
Updates on new arrivals and exclusive products
Send updates to customers about exclusive products or limited releases expected for the holidays. Combine these messages with a countdown timer to increase urgency.
Early access deals
Encourage early holiday shopping by offering early-bird deals right after Black Friday.
Target loyal customers with personalized SMS or Viber offers, granting them exclusive perks. This strengthens customer loyalty and increases repeat purchases.
Recognize and reward loyal customers
It's not just about a single purchase—it’s about building long-lasting customer relationships. Use SMS and Viber to invite customers to join your loyalty programs after their Black Friday purchases and keep them engaged throughout the holiday season. Encourage customers to keep shopping with reward offers and additional incentives.
For example: “Earn double points on your next holiday purchase!”—boosting the likelihood they’ll shop again before the year ends.
Exclusive rewards for active shoppers
Create an exclusive program for customers who made purchases during Black Friday. Offer specific rewards or discount coupons valid until Christmas, such as “Enjoy 20% off all purchases throughout December!”
By communicating these rewards via SMS or Viber, you can establish a direct communication channel with your most loyal customers, increasing their loyalty and responsiveness to holiday offers.
Build long-term relationships through excellent customer service
Don't underestimate the importance of customer service after Black Friday. A customer who feels satisfied with the service they received during the event is more likely to return and recommend your business to others.
Respond promptly to customer inquiries: Ensure you have digital solutions in place to quickly address any questions or issues. Automated messages can be used to provide instant responses, helping to keep your customers satisfied.
Monitor customer experience:
After each purchase, send a short satisfaction survey and invite customers to provide feedback. This not only shows them that you value their experience but also helps you improve your services for future purchases.
In Conclusion: Keep the momentum going
Start preparing now to ensure that the energy of Black Friday leads to a successful holiday season.
