The Christmas season is here, bringing with it a flood of advertisements and offers that make the battle for customer attention tougher than ever. It’s estimated that a person is exposed to 6,000 to 10,000 ads every day through various digital and physical channels, such as posters, emails, social media, and more. This means your customers are bombarded with updates about businesses, products, and services, causing most of the information they receive to get "lost" in the constant flow of content.
Want to make sure your message stands out? You're in the right place!
In this article, we’ll explore the potential of SMS marketing and how you can incorporate it into your business's Christmas marketing strategy.
Advantages of Christmas SMS marketing
Almost all SMS messages sent are opened by recipients. One major advantage of SMS marketing is that it targets an audience that is already interested. This key insight—that consumers have opted to receive messages from your business—confirms their interest in your brand and gives you a significant advantage in capturing their attention and activating their purchasing intent.
SMS messages are typically read within minutes, making them the most effective way to communicate directly with your customers.
During the holiday season, your business is likely to offer promotions, discounts, and exclusive benefits for a limited time.
SMS marketing allows you to send real-time updates and create a sense of urgency. When customers receive notifications about exclusive offers or popular items that are back in stock, they are more likely to make a purchase!
Ideas for Christmas SMS
Useful information
During this period, most consumers are looking for options to plan their gift purchases. Last-minute shoppers who haven't done their research yet can be motivated by the brands they love. Keep your subscribers informed about your actions. Send SMS messages containing important details such as:
- When your Christmas collection will be released
- Store opening hours
- Shipping and delivery information
- Gift return policy
Christmas offers
By employing effective strategies, a significant number of consumers tend to limit their spending, leading many to actively search for special deals and offers when making their holiday purchases within their predetermined budget. This presents an ideal opportunity to offer appealing incentives to your subscribers, motivating them to engage in purchases.
Try incorporating offers such as exclusive discounts, limited-time flash sales, gifts with every purchase, and free shipping into your actions, giving a significant boost to your sales.
Tip: Utilize data from your online store and provide personalized product recommendations and offers based on previous purchases or user activity on your e-shop. Targeted marketing campaigns can enhance customer engagement with your brand, maximizing conversions and increasing the chances of turning this audience into loyal customers for your business.
Share wishes
As we approach the festive days, make sure to schedule a special message for your subscribers who will be celebrating Christmas and New Year's Day. Wish them a Merry Christmas and thank them for their support. If you wish, you can include a discount code to kick off their purchases for the new year.
This way, you can unite to showcase the human side of your brand and cultivate a stronger relationship with your customers.
Tips for successful Christmas SMS campaigns
Speak Like a Friend: Address your subscribers by their names and communicate with them by creating a simple and clear message. Provide necessary information without overwhelming the recipient.
Don't forget a Call to Action: Every message you send serves a specific purpose. Whether it's providing exclusive discounts or announcing new products in your online store, give a clear call to action to your subscribers that will prompt them to take the desired action. Use verbs like start, don't miss out, grab, enjoy, etc.
Use short links: Keep your SMS message concise and within the 160-character limit by using tools that shorten the links you want to direct your audience to. This will ensure that your message remains clear and actionable without exceeding the character limit.
Apifon's platform offers a built-in url shortener tool so you can easily and quickly create and edit the links you want for exciting messages that will increase conversions!
Ready-made Christmas SMS examples
Ideas for short and sweet messages for every occasion.
Wishes
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Merry Christmas, [Name]! The [company name] team wishes you health and joyful moments! Thank you for your trust!
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Merry Christmas! [Name]! Wishing you a wonderful festive season! Thank you for being with us.
Gift Suggestions
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[Name], Christmas is approaching! Discover holiday gift guides for [pet lovers, and book enthusiasts], and impress your loved ones. [URL]
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Discover the ideal gift for everyone with our Christmas gift guides! Explore more here: [URL]
Offers
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"[Name], start your holiday shopping with discounts of up to 50% on selected items. Check it out here: [URL]"
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"Holiday offers have begun! 50% off on purchases from 15-18/12. Don't miss out, shop here: [URL]"
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"Holiday discounts until 10/1! Shop now with exclusive offers: [URL]"
Useful Information
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"[Name], for your convenience, we’ve extended our hours and offer free shipping until 24/12. Check it out here: [URL]"
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"Getting ready for holiday shopping? To avoid delays, place your orders earlier. See our guide here: [URL]"
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"Our team is available during the holidays. Check our hours and contact methods here: [URL]"
