In this article, we’ll outline the optimal days and times for each type of campaign to maximize performance and responsiveness.
At a Glance:
- What are the best days to send a campaign
- Days to avoid sending messages
- What is the best time to send a campaign
- Times to avoid sending messages
- What is the ideal message frequency
- Multichannel campaigns
What are the best days to send a campaign?
SMS Marketing
Enhanced engagement: Weekends are ideal for sending SMS to increase interaction. Consumers have more free time and are more receptive to educational or entertaining content during this time.
Increased conversions: SMS messages are most effective on Mondays and Fridays. Consumers plan their week's schedule on Mondays, while on Fridays they prepare for the weekend and free time.
Viber Business Messaging
Enhanced engagement: Weekends are great for driving Viber engagement, as people are more likely to read and interact with your messages.
Increased conversions: Wednesdays to Fridays are the best for conversions through Viber, as people are more receptive to offers and promotions towards the end of the week.
Email Marketing
Enhanced engagement: It is advisable to schedule email campaigns at the beginning of the week, especially on Tuesdays to increase engagement. These days are optimal as consumers are not yet overloaded with the week’s news and information.
Increased conversions: Friday and Saturday are the best days to send conversion emails. Consumers are more relaxed and ready to make purchases.
Days to avoid sending messages
Avoid sending messages on Sundays. Many people use Sunday as a day for rest and are less likely to engage with non-urgent messages.
What is the best time to send a campaign?
The optimal time to send a campaign depends on your goals. Campaigns aimed at increasing engagement have different optimal times comparing those aimed at driving conversions and sales. Adjust your sending times based on your desired outcomes.
SMS Marketing
Enhanced engagement: To maximize subscriber engagement, send SMS between 17:00 and 20:00. Consumers are more likely to check their messages after the workday.
Increased conversions: Morning hours, especially between 8:00 and 11:00, are ideal for campaigns targeting conversions. Consumers are more active and focused at the start of the day, making them more receptive to offers and shopping recommendations.
Tip: Sending special offers or sales messages in the morning gives consumers the advantage of planning their day to include time for purchases.
Viber Business Messaging
Enhanced engagement: To increase engagement through Viber, send your messages in the afternoon and evening, especially between 18:00 and 21:00. Users are more likely to read your messages when they are in a relaxed state.
Increased conversions: Morning hours between 8:00 and 11:00 are also ideal for driving conversions through Viber messages, as consumers are active and responsive to promotions.
Email Marketing
Enhanced engagement: Sending emails between 8:00 and 10:00 can significantly increase audience engagement, as this is when most people check their emails.
Increased conversions: To boost conversions, consider sending your emails early in the morning or between 8:00 and 9:00 p.m. These times are effective because consumers can review your offers before starting or ending their day.
Best times to avoid sending messages
Avoid sending messages late at night, especially after 9:00 PM and before 8:00 AM, as subscribers could ignore or become annoyed by these messages. Additionally, avoid peak hours such as midday when people are busy with meals or other activities.
What is the ideal message frequency?
SMS Marketing: In a week it is appropriate to send 1-2 messages to achieve maximum results without overwhelming subscribers. Excessive frequency can annoy subscribers and lead to them unsubscribing.
Viber Business Messaging: Sending 3-4 Viber messages in one week is considered good practice due to its direct and interactive nature.
Email Marketing: For email marketing, sending 1-2 emails per week is ideal. However, depending on seasonality (e.g. Black Friday, Christmas), and subscriber interaction, the frequency can increase to 3-4 emails.
Tip: Despite the recommended days and times for sending campaigns, it's crucial to invest time in observing how your specific audience interacts with your marketing efforts. Each audience has its own preferences and habits, which may differ from general trends.
Multichannel campaigns
Using multiple channels to communicate with customers is essential for an efficient omnichannel marketing strategy. By engaging customers through different channels, you can reach a wider audience more effectively, driving more conversions and sales.
For example, you can use email marketing to announce the launch of a new product, offer a limited-time discount via SMS, and provide instant support with Viber messages. This approach ensures a consistent and unified customer experience across various communication channels.
Tip: Ensure maximum deliverability in your campaigns with Apifon’s campaign failover feature. This feature automatically switches sending channels based on user activity, ensuring your messages reach recipients on time.
Get started today with Apifon and easily send SMS, Viber, and Email campaigns at the most responsive days and times, multiplying engagement and conversions.
