Imagine a world where your favorite store knows exactly what you need, informs you in time about the progress of your orders, and always finds a way to make you feel special.
Does it seem too good to be true?
And yet, this is the power of well-organized communication between a business and its customers by leveraging multiple channels such as SMS, Viber, and Email.
In this article, we will explore how businesses can achieve the perfect online shopping experience by supporting customers at every stage of the process with personalized communications via SMS, Viber, and Email Marketing.
1. Marketing Campaigns: Grabbing attention
In the complex world of e-commerce, the first and perhaps most challenging task is to capture the customer's attention. To achieve this, you need to utilize all available technologies and communication channels in a strategic and targeted manner.
For instance, consider a clothing company that has both physical and online stores. If they choose to use Viber Business messaging to promote their new summer collection, the communication strategy may involve sending personalized messages to customers along with special discounts or free shipping offers. By using this personalized approach, the company can capture the customer's interest and increase the likelihood of making a purchase.
Leveraging the dynamic content of Viber for businesses, the company can reach other customers with similar personalized messages, leading to increased interaction and conversions.
2. Ready to Convert: One step before purchase
managed to grab the customer's attention, the next step is to convince them to proceed with the purchase. This can be accomplished through a landing page, specially designed to present your offers and motivate users towards the desired action.
An effective landing page should feature an attractive design, showcasing new or best-selling product lines, privileges, offers, and any other element that can encourage the user to buy. Including positive reviews from satisfied customers can also help boost trust in your brand.
Tip: At this stage, consider enhancing your communication with the prospective customer by sending a message containing an exclusive limited-time offer to increase the sense of urgency and expedite the purchase.
3. Checkout
Congratulations! You've just made a sale. However, this is not the time to rest on your laurels, as communication at this stage is crucial and can determine the customer's overall experience with your business.
Timely and clear information about purchase confirmation or order status is crucial for enchasing customer confidence and satisfaction. Businesses that implement a comprehensive communication strategy can achieve this by providing instant updates through the customer's preferred channel. This approach ensures that customers receive instant confirmations and real-time updates, reducing stress and increasing their trust in the business.
For example, you can provide instant order confirmation via SMS, while Viber messages are ideal for sending delivery updates in real-time. This coordinated and consistent communication improves the overall customer experience, boosting loyalty and repeat purchases.
4. After-sale experience: Creating Loyalty
The consumer experience does not end once the customer receives their order. To build a strong and long-lasting relationship, the business must continue to communicate and provide value to the customer.
A great way to stay connected is to send a thank you message a few days after the purchase, including an exclusive discount for a subsequent order. This gesture shows that your business recognizes and rewards the trust customers place in you, making them feel special. Maintaining stable and consistent communication can lead to the creation of loyal supporters who will make regular purchases, enhancing the business's profits.
Designing a great customer experience
By integrating SMS, Viber, and email marketing, businesses can create a unified shopping experience across multiple channels, guiding and informing customers at every stage of the consumer journey. By following this approach, you gain audience interest while building relationships of trust and loyalty, ensuring that customers feel connected to your brand.
In a world where consumers are bombarded with countless ads and promotional messages, a personalized and well-coordinated strategy can make a substantial difference. By leveraging SMS, Viber, and Email, businesses can create a comprehensive shopping experience that reaches customers on their preferred channels and keeps their interest active, ensuring they continue to interact with your business regularly.
Start today with Apifon and transform online shopping into an enjoyable experience for your customers through SMS, Viber, and Email, increasing satisfaction and boosting conversions.
