In this article, we will explore the advantages of each communication channel and how you can benefit from incorporating them into your marketing strategy.
SMS Marketing Advantages
Instant delivery: SMS messages are delivered instantly, and the vast majority are read within just three minutes of delivery.
High open rate:: SMS messages have a higher interaction rate compared to other marketing channels. Specifically, SMS boasts an average open rate of 98%, whereas email marketing open rates range between 20-30%.
No Internet connection required: Unlike email and Viber, almost all mobile phone owners can receive and read SMS without needing an internet connection, regardless of the type or age of their device.
Wide reach: According to Statista, there are more cell phones worldwide than people, providing a vast potential audience to contact via SMS.
Applications:
- Time-sensitive information: Inform your customers about special discounts that are valid for a specific period or notify them when popular out-of-stock products become available again.
- User authentication: Use SMS to send confirmation codes or One-Time Passwords (OTPs) to ensure the security of your customers' transactions and accounts while offering an easy and fast verification process.
Viber Business Advantages:
Rich content: Viber offers a wide range of content capabilities, including images, videos, GIFs, interactive polls, well-designed texts, and even audio messages. You can enhance your messages with audio-visual effects to increase their reach and conversions.
Two-way Communication: Viber Business provides features that can enhance customer interaction. Instant chats boost convenience, efficiency, and audience satisfaction.
Direct and personal communication: Viber messages for businesses allow for the personalization of messages by adding the recipient's name, offering more customized and personalized content. Personalization is key to successful marketing efforts as it helps create stronger bonds with your customers.
Applications:
- Promotional campaigns: Using media such as images, videos, and GIFs can make your message more engaging and boost your campaign's overall performance. Use animations and short videos to introduce your products or explain their functions.
- Customer support: Streamline customer support processes with Viber messages for business, addressing queries or concerns and resolving issues quickly.
Email Marketing Advantages
Extensive Content: Email allows you to send detailed information such as articles, offers, and newsletters, making it ideal for long-form content. Unlike SMS and Viber, email has no length limitation, allowing text, images, videos, and links to be embedded.
Automated Campaigns: By using automated emails that are sent on specific dates or based on specific user actions (such as subscribing to a list or purchasing a product), you can reduce manual operations and maximize the impact of your marketing actions.
Leverage Apifon's date-based automations and strengthen the relationship with your audience by sending automated emails to celebrate special moments, such as birthdays and anniversaries, or to remind them about upcoming events and appointments.
Applications:
- Newsletters: Maintain communication with your audience by sending monthly updates with company news or interesting articles, such as industry innovations and developments, or special features and case studies.
- Introducing New Products: Detailed emails about new products provide the opportunity to present their features, benefits, and uniqueness in depth.
- Training Content: Send educational content such as product instructions, video tutorials, or e-books via email to provide value to your customers and strengthen your relationship with them.
Creating multichannel experiences
Combining different channels to promote and communicate special occasions and commercial events is fundamental to an effective marketing strategy. This approach enhances brand awareness and maximizes business success. By communicating with your customers through different channels, you can reach a wider audience more effectively, leading to increased conversions and ultimately more sales.
For instance, you can use email marketing to introduce a new product, offer limited-time offers via SMS, and provide instant Viber support. This ensures that customers have a seamless experience across different communication channels.
Get started today with Apifon and communicate effectively with your audience through SMS, Viber, and email marketing. Create compelling communication experiences and enhance interaction with your customers.
