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30 January 2025

Valentine’s Day: A Guide to Viber Messages

Valentine’s Day is a great opportunity for businesses to connect with customers through direct, personalized, and targeted Viber messages

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Valentine’s Day isn’t just a romantic occasion—it’s a major commercial opportunity for businesses looking to tap into consumers’ enthusiasm for gifts and experiences.

According to recent research, in Greece, consumers during this period show strong interest in flowers, chocolates, clothing, hotels, and beauty or wellness centers.

If you’re in retail, hospitality, beauty, or dining, this is the perfect time to create campaigns that directly address your audience’s needs.

How? With targeted Viber messages that combine eye-catching graphics with compelling text and dynamic call-to-action elements.

Viber allows businesses to connect with their audience in an interactive and engaging way. Unlike email or social media, Viber messages achieve high open rates and instant visibility, making it an ideal channel for promoting products and services during this romantic season.

In this article, we’ll explore how businesses can leverage Viber’s rich content and advanced features to send effective Valentine’s Day messages.

How to Design Viber Campaigns for Valentine’s Day

A single message isn’t enough. The key is to build excitement gradually, starting several days before February 14th, giving your customers time to browse, choose, and make their purchases.

Early Communications

Kick off your first communications between February 4-6, announcing exclusive Valentine’s Day offers. Help your customers avoid last-minute stress by encouraging them to complete their orders early, ensuring their gifts arrive on time.

Tip: Give your customers an extra reason to choose your business by offering free romantic gift wrapping, personalized greeting cards, or special discounts like buy one, get one free. Small, clever marketing tricks can make the shopping experience more appealing and boost sales.

Targeting Engaged Customers

As the day approaches, it’s crucial to remind your customers to make their purchases in time. Between February 10-12, reconnect with those who have shown interest but haven’t completed their purchase. Send targeted Viber messages to users who have interacted with previous communications, increasing the likelihood of conversions.

Tip: Use limited availability alerts and last-minute discounts to motivate customers to complete their purchases.

Last-Minute Shoppers

On February 13th, last-minute shoppers become the main target audience. This is the ideal time for hospitality and dining businesses to promote their last available reservations, while retail stores can push digital gift cards or same-day delivery services.

Valentine’s Day: A Message for Recent Buyers

On February 14th, shift the focus away from sales and toward customer relationships. Send a simple, non-promotional message like:

"Thank you for choosing us for your Valentine’s Day shopping!"

This small gesture won’t go unnoticed and can make a lasting impression.

Tip: Encourage customers to share their romantic moments on social media, whether they’re giving a gift to their loved one or enjoying an experience together. This creates authentic, positive engagement around your brand.

Keep the Connection Alive

Between February 15-17, take the opportunity to collect valuable customer feedback and maintain communication. Invite them to share their shopping experiences and review your products or services.

Tip: Offer exclusive early access to your new collection or special deals as an incentive for continued engagement.

Viber Messages: Tips for Higher Engagement

Personalized Experience
Customers are more likely to engage when messages are tailored to their past purchases or personal interests. Use their name, recommend related products, or provide tips on how to get the most out of their purchases for a more personal and engaging experience.

Rich Content
High-quality images, short videos, and GIFs make messages more visually appealing and increase engagement.

Frequency Matters
Maintaining a balanced message frequency is crucial. Excessive promotional messages can overwhelm customers, leading to unsubscribes. With Apifon’s Smart Segmentation, you can target only genuinely interested customers, improving overall campaign performance.

Ready-to-Use Viber Messages for Valentine’s Day

Flower Shops

Surprise them with the most beautiful flowers! 
Valentine’s Day without flowers? No way! Order now and spread the love. 
Same-day delivery! Order here: [link]

Gift Shops

The perfect gift for a special day! 
Looking for something unique for your loved one? Browse our collection and find the gift that will make the moment unforgettable! ✨
Shop now: [link]

Fashion & Accessories

❤️ Dress to impress! ❤️
Get ready for a romantic night with the most stylish outfit! Check out our latest picks and turn heads.
Find your look here: [link]

Restaurants & Cafés

Book a table for an unforgettable evening! 
Love goes through the stomach! Reserve a romantic dinner with delicious flavors and a magical atmosphere.
Reserve now: [link]

Spa & Wellness

Give the gift of relaxation!

What’s better than a luxurious spa experience for you and your special someone? Book a Valentine’s Spa Package and indulge in ultimate relaxation!
Book your appointment here: [link]

By leveraging Viber’s capabilities, businesses can send timely, engaging, and visually appealing messages that drive conversions and strengthen long-term relationships with their audience.


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