Did you know that 41% of a business's revenue comes from existing customers who already know and trust your brand?
Despite this impressive figure, most campaigns still focus on attracting new buyers.
Instead of starting communication from scratch, leverage the data you collected during the holidays to retarget your customers in a more personalized and tailored way.
The winter sales season is the perfect opportunity to keep engaging shoppers and boosting your sales. With the right communication strategy, you can hold their attention and turn holiday excitement into a strong and lasting connection with your business.
In this article, we’ll explore effective tactics to maintain your customers’ interest and encourage them to take advantage of winter sales and promotions.
Thank recent buyers
A simple “thank you” can go a long way in strengthening customer loyalty. Send messages via SMS, Viber, WhatsApp, or email to express gratitude for their holiday purchases.
Examples:
- "Thank you for making our holidays special! To celebrate, enjoy 20% off your next purchase."
- "Your support fills us with pride! Enjoy free shipping on your next order."
Tip: Use personalized content to enhance effectiveness. Instead of a generic message, try: “Maria, thank you for choosing us for your holiday shopping!”
Offer exclusive deals
Even if consumers feel they’ve spent enough during the holidays, a well-timed deal can capture their attention.
Create a campaign like "Winter Sales You Can’t-Miss," featuring discounted products to attract customers. Strengthen loyalty by offering exclusive discounts to VIPs or loyalty program members.
Encourage referrals by providing incentives, such as coupons for both the referrer and their friends, creating mutual benefits while expanding your customer base.
Tip: Create urgency with limited-time offers: "Only for 48 hours!" or "Valid until Sunday, January 26!"
Encourage gift card redemption
Gift cards are a popular holiday gift choice, allowing recipients flexibility in selecting what they want. However, many delay or forget to redeem them. Use this post-holiday period to prompt action.
Run a campaign showcasing new arrivals, offers, or exclusive products, and add incentives like extra discounts or free shipping for purchases made within a set time.
Examples:
- "Don’t let your gift card go to waste! Enjoy 10% off if you redeem it by January 31."
- "New Winter Arrivals: Use your gift card and get free shipping."
Tip: Pair this campaign with promotional messages about new collections to increase purchase amounts.
Leverage customer data
The holiday season provides a wealth of data on customer shopping habits. Use these insights to target your audience with meaningful, personalized messages.
Create campaigns suggesting products that complement their previous purchases, enhancing their overall experience. Remind them of items they were interested in, giving them another chance to buy.
Examples:
- "Pair your recent purchase with these discounted items!"
- "The items you were eyeing are now on sale. Don’t miss out!"
Ask for feedback
Customer interaction doesn’t have to focus solely on promotions. Seeking their input shows that you value their opinions and are committed to improving their experience.
Request feedback through short surveys about their holiday shopping experience to identify areas for improvement. Conduct polls via Viber, WhatsApp, or email to gather opinions on new product collections. Encourage them to review or comment on past purchases, building trust with other customers.
Examples:
- "Share your thoughts! Complete our survey and get 15% off your next purchase."
- "Loved your purchase? Share your experience and enter a raffle for a €50 voucher."
Create content that drives sales
During slower shopping periods, producing useful content can keep customers engaged.
Offer value through guides on how to use their new products, helping them get the most out of their purchases. Highlight seasonal trends for inspiration. To boost engagement further, create short videos with tips or product recommendations.
Content Ideas:
- "5 must-have winter gadgets at up to 40% off."
- "How to refresh your style with Winter Sales. Your perfect winter wardrobe awaits! "
By maintaining customer interest through thoughtful communication and targeted campaigns, you can turn the post-holiday lull into a vibrant shopping season.
